La vie en rose suona in sottofondo. Due innamorati danzano al suono della musica mentre le luci svaniscono. La torre brilla. Da un pezzo di cielo la luna si nasconde lasciando il posto alla magia.
La vie en rose plays in the background. Two lovers are dancing to the sound of music as the lights fade away. The tower shines. From a piece of sky the moon hides itself, leaving the place to the magic.
This brand was founded in 2015, in order to offer an alternative to what the nuanced universe of fashion already offers – a universe where everything is ‘standardized’ and aimed towards uniformity, that distorts the concept of the ‘person’ (the individual at whom fashion is aimed), and converts it into a simple ‘number’.
Our unique pieces, which are produced in a very small quantity, bring the ‘person’ who wears them into a renovated focus. Each of them is conceived, designed, created and painted personally by me, and it is accompanied by a sentence, a poem or a brief story that explains its meaning and portrays its target person or its ideal buyer. The attention to detail is maximum, which, as I wrote: “It is something you cannot do without, because it often makes a difference between banality and art”.
The most pleasing gift that goes straight to the heart. A living flower is a creative source, a transforming force. The design on this shawl conveys the evanescent, understated beauty of a flower which seems to live within the folds of chiffon. The seductive transparency draws the eye and one can't help but admire the elegance of the wearer, an unspoken admiration that avoids the vulgarity of a spoken compliment.
The colours Yellow expresses joy, happiness and uninhibited affection while blue is for patience and introspection reflecting the silence of contemplation, the ideal background for considering the beauty of both garment and wearer. The intermingling of the sea blue wave and the sun bright yellow create the earth firm green conveying perseverance and endurance in the face of continuous transformations. White and black form a backdrop matrix which fades into shades of grey softening the contrasts and creating a sense of perspective, a metaphor for life which only occasionally flows in straight lines.
The ideal gift for a woman who will understand and value it and know how to play with the folds to create different effects.